Monday, December 26, 2011

Google - Android activations hit 700K per day!

The number of activations of Android devices has hit 700,000 per day, though some commentators believe that the latest milestone is evidence that the explosive growth in the Google OS.

Google VP Andy Rubin, the firm’s most senior Android exec, tweeted the 700,000 figure recently and also gave some detail on how the firm defines an ‘activation’ via the Google+ social network. ‘Activations’ for Google means you go into a store, buy a device, put it on the network by subscribing to a wireless service.

In June 2011, Rubin tweeted that there were 500,000 Android activations happening per day, and that the figure was increasing by 4.4 percent a week. A month later (July), in an earnings call, Google said that the daily figure had increased to 550,000.

However, while Rubin gave no indication of the weekly growth figure this time round, it is thought that growth has slowed. Either way, the new 700,000 figure equates to 21 million a month, or 250 million a year.

This stacks up against estimates which suggest iPhone will sell around 105m and iPad 40m this year. But then that's just two devices against dozens of Androids - and iOS users are far more active and spend more on their devices.

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