Monday, August 29, 2011

China Mobile Ad Market Landscape by Guohe Ad

Guohe Ad, a local chinese mobile ad mediation player had just released its first report and infographics for China mobile ad market. Launched in January 2011, Guohe Ad has now integrated 11 leading mobile ads platform in China, serving over 1000 popular apps across iOS and Android system, and its ads has been displayed over 600M times on 5M mobile devices.

Below are some highlights of the report :
  • 80% of ads impressions came from 10 provinces in China, and Beijing is leading the pack followed by Shanghai, Guangzhou, Jiangsu and Zhejiang;
  • Larger iOS impressions over Android 58:42
  • More attention on a smaller screen resulting in higher CTR (click through rate).
  • Apart from Apple devices, HTC, Samsung and Moto are the top 3 brands producing better ads impressions;
  • iPad is dominating the tablet market in China, accounting for over 98% of total ads impressions on tablet devices.
Source : technode (Check out the site for the infographics provided by Guohe Ad)

1 comment:

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