Free Report - Google mobile adwords/ adsense / search marketing

The guys at mippin have released a free report which goes into a lot of detail about their experiences using google mobile ad words. Mippin cover a load of stuff including:|

Mobile Ad Campaign Components
Quality Score on Mobile
Maximising Relevance in Mobile Ads
Mobile Traffic - Driving Volume
Mobile Ad Creative
Mobile Ad Campaign Objectives
Mobile Control Testing

If you're doing any kind of mobile affiliate marketing or building a mobile internet service this is essential reading.

You can download the report here.