Friday, October 14, 2011

Google Mobile Ad Revenue is on track to hit $2.5 Billion per annum

Google confirmed in its recent Q3 earning that its ad revenues via mobile devices had grown by two-and-half times over the last year and was on track to hit US$2.5 billion per annum. This is up from the US$1 billion figure Google cited a year ago, which was the first time it had attributed a dollar value to its mobile business.

190 million devices had now been activated globally and Google is upbeat on the platform’s future roadmap. Revenue growth continues to accelerate driven primarily by mobile search. This growth is driven both by the underlying expansion of Android devices and tablets.

In Q3, Google reported that total revenues grew by a third year-on-year to US$9.7 billion, while net profit was up by a quarter to US$2.7 billion. The results were above most analysts’ expectations. Google also used its earnings to announce that its Google+ social network had passed 40 million users.

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