Type in your city and a a weather babe will give you the weather forecast where you live.Its so cool!
Tuesday, March 31, 2009
Monday, March 30, 2009
China Mobile - Some Interesting Stats
China Mobile subscribers sent 607.1 billion text messages in 2008, up more than 100 billion over the operator's 2007 SMS totals.According to China Mobile, its subscriber count is now closing in on the 464 million mark and China boasts about 650 million mobile subscribers nationwide.
In addition, China Mobile customers purchased 76 million full-track music downloads in 2008, while another 41.5 million paid for mobile newspaper content, up a third over 2007 totals - the carrier now offers 110 different news periodicals.
Adoption of China Mobile's Fetion IM service doubled from year to year, with 147 million users in 2008.
At a recent business summit held during the China Development Forum 2009, Wang Jianzhou, chairman and CEO of China Mobile revealed that the company recorded revenue of RMB 16.3 billion (US$2.38 billion) in 2008 from its mobile music business (including mobile ringback tones and mobile downloadable music), exceeding the revenue of all record publishers as well as film box offices in China combined. Over 300 mln mobile subscribers currently utilize the company's mobile music functionality.
Source : Fierce Mobile Content
Sunday, March 29, 2009
Tampax Stunt Puts Mother Nature On the Street
This ia a hilarious commercial for Tampax tampons. Enjoy.
Saturday, March 28, 2009
Social Cartoon Teaches You Twitter
Don’t get Twitter? Think it’s ridiculous? This animated short video will teach you all about twittersphere in under 5 minutes.
Friday, March 27, 2009
Thursday, March 26, 2009
iPhone going China Unicom way?
A regional China Unicom Web site posted pictures and specs of the iPhone 3G as rumours build that the mobile carrier could offer the iPhone 3G in China. It’s hard to know exactly what the presence of iPhone pictures on China Unicom’s site means, as every translation of the Chinese seems to be different. But given the recent reports floating around of Apple negotiating with China Unicom, it would certainly seem possible that the carrier will soon carry the iPhone.
Wednesday, March 25, 2009
Comscore - US Mobile Internet use doubles year-to-year
Research firm comScore revealed that day-to-day Internet use on cellphones in the US has roughly doubled in the past year. Where about 10.8 million users are known to have visited the mobile web at least once a day in January 2008, about 22.4 million were doing the same at the start of 2009. Large jumps also occurred for once-a-week visitors, who surged from 10.3 million people to 19.2 million, while those who accessed the Internet at least once a month climbed from 36.9 million to 63.1 million.Most of these were accessing news or other basic information, though comScore notes that there were major increases in the uses of more specific information. Social networking in particular exploded and saw use grow about 427 percent to where 9.3 million users regularly check sites like Facebook or Twitter. Other but less dramatic jumps have taken place for those checking financial information on their phones, checking movie showtimes, looking up businesses or checking entertainment news.
Tuesday, March 24, 2009
txt.local outlines six mobile marketing objects for success
Mobile marketing is an affordable investment for the shrewd business says txtlocal (www.txtlocal.co.uk).
Six steps to success include
Below are 6 key marketing objectives where Mobile Marketing can shine for any business.
1) Direct Response Advertising
For businesses feeling the pinch, return on investment is the key for ensuring profitability. It’s now more important than ever to ensure advertising produces results and costly advertising campaigns may be great for raising brand awareness but are not always the best option for businesses looking for quick sales and ROI. Targeted bulk text campaigns to a qualified database coupled with a strong call to action can prove powerful in reaching impulse buyers at just the right time to entice a purchase. The key to the direct response lies with the fact people carry their phones with them wherever they go and therefore there is no more powerful way to reach people than by their phone. With 75% of people reading their texts immediately the direct impact can be huge. Statistics provided by the Mobile Data Association (MDA) found that response rates for mobile are 4 times higher than other direct marketing mediums such as DM and Email and at only a few pence a text and no production costs a simple text message equates to a fraction of the cost.
2) Customer Retention Marketing
Anyone with a qualification in marketing will know that long term clients are the most profitable. It’s now more crucial than ever to ensure that businesses retain the customers they already have. Keeping customers will not only save businesses money but will make them money. According to a report by The Logic Group, loyal long standing customers account for over 50% of a company’s annual sales, they are also higher value customers happy to pay premium rates of around 30% to 50% more per transaction. For this reason a CRM program is crucial and regular communication via new media techniques such as email and mobile is a key player in helping maintain communication. However, of course no one wants to be bombarded with endless SMS marketing campaigns but a friendly personalised offer or promotion at just the right time will do no harm to your relationship and could provide just the push you need to increase sales.
3) Viral Marketing
Viral marketing includes any strategy that encourages individuals to pass on marketing messages to others. With virtually the entire UK population owning at least one mobile phone, it’s little wonder that mobile communication along with the web is a key viral marketing channel.
With people looking for bargains, text is proving more powerful than ever. Texts are the ideal viral marketing tool capable of reaching much further than initial recipients alone. Good offers and promotions are often shared amongst friends eager to spread the word of a good bargain. If businesses send out tempting offers and promotions then it’s only human nature that people will
want to share them and it couldn’t be any easier or convenient to pass on a good tip to a friend than via a quick text. Also, people genuinely like receiving texts from friends, with a whopping 94% of texts being opened and read which offers great opportunities for marketers.
4) Integrated Marketing
Mobile works best when integrated with other larger campaigns and therefore it’s important for it to be integrated into all marketing communications material such as newsletters, websites, e-marketing, POS, Outdoor, TV and radio in the same way a telephone or email address would be included. This gives customers and prospects another medium to get in touch, which many may view as easier than phoning or emailing. A quick text and people can easily register their interest in a product or service. E.g “Text BROCHURE + your email to 60777” All inbound opt-in details are stored in your online account for further contact and an email with a PDF brochure attachment is automatically sent.
Examples of this include businesses such as holiday and car companies that advertise heavily on television, radio and print, a punchy short code, is easy to remember and quick to respond to.
5) Lead Generation
So the question is how can marketers obtain good quality leads at a fair price? The tightening economy is sure to put lead generation tactics in the spotlight as businesses search for ways to generate new leads. Tactics such as Mobile Marketing enable businesses to build their own opt-in database of contacts at no extra cost, simply by publishing it on all marketing communications material. This is a much more practical way of operating than buying in cold call data from a broker. Displaying a Short Code should start to be general practice for every keen ROI business who will use mobile to generate warm leads to prospect to.
6) Measuring and Tracking Results
During the tough economic climate it is more important than ever for businesses to implement marketing strategies that are trackable and measureable. There is no point investing in advertising if it’s not properly monitored. It’s important to track where sales are coming from then analyse the statistics and drop what’s not working in favour of what does work. It doesn’t cost anything to monitor where people heard of a business and SMS text promotions such as 2 for 1, free entry texts and buy one get one free are perfect for monitoring due to easy visual or coded redemption.
Six steps to success include
Below are 6 key marketing objectives where Mobile Marketing can shine for any business.
1) Direct Response Advertising
For businesses feeling the pinch, return on investment is the key for ensuring profitability. It’s now more important than ever to ensure advertising produces results and costly advertising campaigns may be great for raising brand awareness but are not always the best option for businesses looking for quick sales and ROI. Targeted bulk text campaigns to a qualified database coupled with a strong call to action can prove powerful in reaching impulse buyers at just the right time to entice a purchase. The key to the direct response lies with the fact people carry their phones with them wherever they go and therefore there is no more powerful way to reach people than by their phone. With 75% of people reading their texts immediately the direct impact can be huge. Statistics provided by the Mobile Data Association (MDA) found that response rates for mobile are 4 times higher than other direct marketing mediums such as DM and Email and at only a few pence a text and no production costs a simple text message equates to a fraction of the cost.
2) Customer Retention Marketing
Anyone with a qualification in marketing will know that long term clients are the most profitable. It’s now more crucial than ever to ensure that businesses retain the customers they already have. Keeping customers will not only save businesses money but will make them money. According to a report by The Logic Group, loyal long standing customers account for over 50% of a company’s annual sales, they are also higher value customers happy to pay premium rates of around 30% to 50% more per transaction. For this reason a CRM program is crucial and regular communication via new media techniques such as email and mobile is a key player in helping maintain communication. However, of course no one wants to be bombarded with endless SMS marketing campaigns but a friendly personalised offer or promotion at just the right time will do no harm to your relationship and could provide just the push you need to increase sales.
3) Viral Marketing
Viral marketing includes any strategy that encourages individuals to pass on marketing messages to others. With virtually the entire UK population owning at least one mobile phone, it’s little wonder that mobile communication along with the web is a key viral marketing channel.
With people looking for bargains, text is proving more powerful than ever. Texts are the ideal viral marketing tool capable of reaching much further than initial recipients alone. Good offers and promotions are often shared amongst friends eager to spread the word of a good bargain. If businesses send out tempting offers and promotions then it’s only human nature that people will
want to share them and it couldn’t be any easier or convenient to pass on a good tip to a friend than via a quick text. Also, people genuinely like receiving texts from friends, with a whopping 94% of texts being opened and read which offers great opportunities for marketers.
4) Integrated Marketing
Mobile works best when integrated with other larger campaigns and therefore it’s important for it to be integrated into all marketing communications material such as newsletters, websites, e-marketing, POS, Outdoor, TV and radio in the same way a telephone or email address would be included. This gives customers and prospects another medium to get in touch, which many may view as easier than phoning or emailing. A quick text and people can easily register their interest in a product or service. E.g “Text BROCHURE + your email to 60777” All inbound opt-in details are stored in your online account for further contact and an email with a PDF brochure attachment is automatically sent.
Examples of this include businesses such as holiday and car companies that advertise heavily on television, radio and print, a punchy short code, is easy to remember and quick to respond to.
5) Lead Generation
So the question is how can marketers obtain good quality leads at a fair price? The tightening economy is sure to put lead generation tactics in the spotlight as businesses search for ways to generate new leads. Tactics such as Mobile Marketing enable businesses to build their own opt-in database of contacts at no extra cost, simply by publishing it on all marketing communications material. This is a much more practical way of operating than buying in cold call data from a broker. Displaying a Short Code should start to be general practice for every keen ROI business who will use mobile to generate warm leads to prospect to.
6) Measuring and Tracking Results
During the tough economic climate it is more important than ever for businesses to implement marketing strategies that are trackable and measureable. There is no point investing in advertising if it’s not properly monitored. It’s important to track where sales are coming from then analyse the statistics and drop what’s not working in favour of what does work. It doesn’t cost anything to monitor where people heard of a business and SMS text promotions such as 2 for 1, free entry texts and buy one get one free are perfect for monitoring due to easy visual or coded redemption.
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