According to the first mobile lifestyle report recently released by China's leading local platform which connect people with local businesses, Dianping (a chinese version of Yelp), daily views of Dianping's mobile apps have shown explosive growth, exceeding those of its PC.
Views of Dianping's mobile apps have grown over 100 times since early 2010, with the number of its mobile apps' unique users jumping over 110 times, according to data from Dianping.
Through Dianping mobile apps, users can have access to extensive information about restaurants, beauty, leisure, shopping, hotels and lifestyle services. In addition, the demand is increasing as pharmacies, banks, parks, Internet cafes, cinemas, gas stations, nail salons and table games, among others, are becoming the most commonly used search keywords in some cities, which reflects the diverse characters of mobile lifestyle.
Information search and having access to discounts remain the two core needs of mobile lifestyle. Over 70 percent of Dianping mobile apps' users prefer to use the three functions: keyword search, neighboring businesses search and group buying.
It appears in the report that iPhone users are more apt to prefer a lifestyle that is "elegant" and "romantic". Not so the ordinary Android users who prefer a more "common" lifestyle. Illustrating the difference Dianping notes that over half (54%) of iPhone users choose restaurants costing at least CNY80 ($13) per head, compared to 46% of Android users selecting restaurants that cost CNY50 ($8) or less.
As of Q2 of 2012, Dianping has more than 48 million monthly active users, over 20 million reviews, and more than 1.5 million local businesses covering approximately 2,300 cities across China. As of Q2 of 2012, Dianping (including Dianping.com and Dianping mobile apps) has nearly one billion page views monthly, out of which, over 50% comes from mobile users. And mobile apps have more than 33 million unique users.
Its not surprising that Dianping's total view on mobile had surpassed that of PC, its just a matter of time where most eyeballs will be focusing largely on mobile.