New data from Informa Telecoms & Media shows SMS isn't as dead in the water as reports would have you believe, as traditional text messaging is set to generate $722.7 billion in revenue between 2011 and 2016.The report expects a small decline in P2P SMS revenues in some developed regions and countries, though total global SMS revenues will increase at 3% the next five years.
Meanwhile, Western Europe will lead SMS revenues with $174.1 billion, followed by developing APAC regions with $173.8 billion. It's an impressive sum, as smartphone OEMs have begun to adopt the trend of preloading their devices with mobile messaging apps such as BBM, Samsung ChatOn, iMessage and WhatsApp.
