Monday, May 11, 2009

Slovenia airport sends tourist info via Bluetooth


At the baggage claim area of Jože Pučnik Airport in Ljubljana, Slovenia, travellers can pick up more than just their luggage. Using the Bluetooth feature on their mobile phones, they can download tourist information and coupons for their stay in Slovenia.

Through a campaign devised by the Slovenian Tourist Board in cooperation with Aerodrom Ljubljana and Creativ Interaktiv, arriving passengers riding on the airport's buses from plane to terminal are invited to turn on the Bluetooth feature on their mobile phones. That invitation is repeated as they pass through customs to the baggage retrieval area. Within baggage claim is the so-called Bluetooth Zone, where users who have turned on Bluetooth are asked if they want to receive information about Slovenia. Users who say yes receive a free SMS text message with instructions on downloading the information, which is presented in both Slovene and English and includes tips for a hassle-free stay in Slovenia, recommended tourist attractions and events, and mobile coupons from partner organizations. Following the positive response to a test in December and January, the Bluetooth service is in place at least through the end of this month.

While Bluetooth proximity-marketing efforts elsewhere have met with mixed success so far, the fact that travellers are already accustomed to receiving text messages from local phone providers when they land at a foreign airport makes this one seem like more of a natural fit. Tourist destinations and other airports should consider doing this campaign. 

Sunday, May 10, 2009

Happy Mother's Day

"Whatever you give a woman, she will make greater. If you give her sperm, she'll give you a baby. If you give her a house, she'll give you a home. If you give her groceries, she'll give you a meal. If you give her a smile, she'll give you her heart. She multiplies and enlarges what is given to her.
So, if you give her any crap, be ready to receive a ton of shit." 

Happy Mother's Day to all the mothers in the world.

Friday, May 8, 2009

The Steamy Room

An amusing website to promote Pearle contact lenses. The message is simple and pretty straightforward: sometimes it is better to wear contact lenses rather than glasses! Choose the character you prefer (I recommend going for the opposite sex), and enjoy an amusing experience that will make you understand the meaning of the campaign message. 

There is also an e-card that you can sent out to your friends too. 

Tuesday, May 5, 2009

NY Times - In China, Knockoff Cellphones Are a Hit

The New York Times has published an interesting article about the “fake mobile” industry in china! Take a look at the article here.

“Chinese grass-roots companies are actually very innovative,” says Yu Zhou, a professor at Vassar College. “It’s not so much technology as how they form supply chains and how rapidly they react to new trends.”

While the phones may look like famous brands, companies actually add special features like bigger screens, dual-mode SIM cards (which allow two phone numbers) and even a telescopic lens attachment for the phone’s camera.

Monday, May 4, 2009

Palm Pre vs iPhone 5 Revenge (I'm a Mac style)

Just a little light-hearted sketch to welcome the new Palm Pre. Done in the style of the popular "I'm a Mac" adverts.

Saturday, May 2, 2009

Rolls Royce Made in China rolls out at the Shanghai Auto Show 2009


Rich Chinese love big cars just like everybody else, so why shouldn’t its own local giant car manufacturers offer one to the Chinese and the world at an unbelievable attractive low price but still carry the elegant Rolls Royce's image. 

This is exactly what Geely, a local car manufacturer did by offering an obvious knock-off of the Rolls Royce, called the Geely Excellence (GE) Limousine at the Shanghai Auto Show. Check out the front grill, the winged hood ornament, the wool carpets, all marks of the famous Rolls Royce. 

Spotted the difference?

Friday, May 1, 2009

Unveiling the "Sixth Sense"

This demo by Pattie Maes' lab at MIT, spearheaded by Pranav Mistry was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report"!