Tuesday, July 31, 2007
- 30% of iPhone owners were first time Apple customers.
Monday, July 30, 2007
Sunday, July 29, 2007
I've always been interested in social networking sites like Myspace, Twitter and LinkedIn. But lately, I've been spending quite some time on another social site which I've found to be quite worthy of my time and yours. If you haven't guessed it yet, I'm talking about Facebook. This is a powerful social networking service that you ought to give it a try and I had created a non-exhaustive guide below that will help you to test run Facebook.
So what exactly is Facebook?
FaceBook is a social networking site that allows users to connect and share information. Mark Zuckerberg, the founder, threw up FaceBook while he was a student at Harvard to provide an online avenue for students to find one another. It has since morphed into a social network for everyone. Today, Facebook is built around groups and is made up of many networks, each based around a company, region, high school or college. One reason why it's so popular is because it's just very easy to use. Adding friends, updating your profile, changing your status message - whatever you do takes just minutes.
Facebook didnt stop there, it recently had opened up their API allowing anyone to write software applications that can run in Facebook. So individual software writers can add functionality to Facebook profiles. That's a large audience to get your product in front of, and a great way to spread the word about what you're all about. There are currently in excess of more than 2000 applications that users can sign up to.
How to get started?
1. Sign up and create a Facebook Account
To get started, go to http://www.facebook.com/, click "Register" and fill out a short online registration form. Once you're signed up, you will need to build up a profile of yourself. Beside your profile, you can also include photos, links to your websites or blogs and videos. Its entirely up to you how much information that you want it to be included.
Make sure you include your picture of yourself for your profile afterall its facebook and not No- Facebook! Not having a picture of yourself annoys other Facebook users. How are they supposed to know if you’re the person with that name if you don’t have a picture? So make the effort to upload a clear picture of yourself on the profile page.
- Privacy setting :
Immediately after you sign up and upload a profile picture, head on over to your security settings and decide how secure you want your Facebook profile to be. Hit the My Privacy tab and get familiar with the options. Limited profile viewing, what can be seen by your friends, what can be seen by everyone – familiarize yourself people or don’t panic later when a picture of you kissing or hugging another babe makes it onto your wife or girlfriend’s blog.
2. Find friends and connect with your community
Now that you have a Facebook account, connecting to people in your community is easy. You can start by using the friend invite feature to broadcast your facebook invites to all your friends as facebook supports all popular email providers like Yahoo and Gmail. You can also use the search feature to find friends who are already using Facebook and request to be their friend. You can add just about anyone you can think of. I m sure many of you will be able to discover and locate your long lost friends or schoolmates. Its also an avenue for them to discover you too.
Try and at least get yourself to double digits, and then relax a little and add friends as you come across them during your natural explorations of the site. As a rule of thumb, having fewer than ten friends makes you look either lame or inactive. Its good to develop to a decent number of contacts that you can manage and stay in touch.
3. Send and receive messages
Facebook offers a message board feature called "The Wall" that displays member profile pages. You can use it to post all kinds of messages to your network. But be beware: comments can be viewed by all your contacts in your list of Facebook friends.
Remember your wall is a place for other people to write you notes. When you see someone has written you a note on your wall, you then go to that person’s wall to respond.
4. Upload and share pictures
One of Facebook’s most popular features has been the ability to upload and share pictures. Facebook also offers an unlimited quota with their only restriction being a 60-photos-per-album limit. The process is very simple. Start by creating an album which you can then assign limitations to (e.g. visible to my members only) and upload photos within them. The album is then put into your profile, and other users can see and comment on them. You can also "tag" your photos with the names of people you mention and share the photos via a web link or by e-mail. What’s more is that you can order prints online! Isn't this great.
5. Promote your blog or newsletter
Facebook also helps you to promote your blog or newsletter. This feature allows you to share information beyond what's in your profile in two ways. You can either post a note on your page or import your external blog. It is a nice way to communicate with your constituents and update them on your organization. You can also integrate an RSS feed in to your blog with notes. When you post it, the note is displayed in your profile and every one of your “friends” is notified and other members can add comments.
6. Locating and joining Groups
You’ll find a lot of random groups on Facebook and you should join any that are of interest to you. However, be sure to occasionally prune your groups list. What you thought was cool a month ago may not be now. Additionally, if you’re going to start a group, make sure one doesn’t already exist for the same damn topic please. Be original or bow down to the person who thought of it first.
7. Creating Events
This is likely one of the coolest features. Parties, dinners, etc, you can create an event, invite who you want, make it public or make it private. Under the My Events tab, you can also view past events as well as friend’s public events. This way, if you weren’t one of the kids cool enough to get invited personally, you can barge your way into some free beer at the nearest public events.
8. Accesing Facebook via Mobile
This feature rocks. If you’re on facebook's supported carrier, notifications can be delivered to your mobile phone. However, you can still upload pictures and notes to Facebook from any mobile phone using the designated address and can access a mobile friendly version of Facebook at m.facebook.com.
So, there you have it – Mobiz's Unofficial and Dummies Guide to Using Facebook. Now you have no excuses not knowing how to use Facebook. So enjoy using Facebook and be sure to add me as your friend! And if you know other innovative ways that Facebook can be used, do drop me a comment and do stay on this channel as I will be blogging alot more about facebook from now onwards.
Friday, July 27, 2007
Bootleg English-language copies of "Harry Potter and the Deathly Hallows", J.K. Rowling's latest and last novel in her super-selling series, have been appearing on the streets of Shanghai. This is the testimony to local pirates' ability to churn out copies of any in-demand entertainment in the blink of an eye.
Thursday, July 26, 2007
iPhone was launched on the 29th June and in first 1.25 days Apple sold around 270,000 iPhone, which is pretty impressive for a device that starts at $500. Apple, which announced its fiscal Q3 (ending June 30, 2007) earnings today says that it will shop its millionth iPhone at the end of first full quarter the iPhone has been available.
This is the new Mini iPod packaging and now compare it with how we think Microsoft would had packaged the iPod below.
When completed, the skyscraper will feature more than 160 floors, 56 elevators, luxury apartments, boutiques, swimming pools, spas, exclusive corporate suites, Italian fashion designer Giorgio Armani's first hotel, and a 124th floor observation platform. The $1 billion skyscraper is in the heart of downtown Dubai, a 500-acre development area worth $20 billion. Construction, which began just 1,276 days ago, has been frenzied — at times, one storey rises every three days.
Burj Dubai is certainly setting a new world tallest standard at over 800m. Its going to take a while before some egoistic nation decides to build something taller. Someday we will be able to open our window and touch the cloud with our bare hands.
Wednesday, July 25, 2007
Above are latest data from M:Metrics and Madhouse on top mobile sites for US, UK and China. Except the US and China, 5 out of 10 top mobile sites in the UK are dominated by the mobile carriers/operators. While the US list more closely resembles the top www sites list. There are the very consistent top three, Google, Yahoo! and Microsoft (MSN) and only two carrier/operator sites in the US top ten list.
In China, the main carrier site's Monternet is the only carrier site thats occupying the list. The rest are predominantly cut down mobile version of their regular websites with Tencent's QQ taking the lead. Its an old data for 2006 and I reckon that QQ should be the top mobile site by now surpassing China Mobile's Monternet. Whats driving QQ mobile site is their QQ's Instant Messaging software, the same software that had made QQ the top website in China.
The only difference between China and the rest of the world is China has a far more developed mobile ecosystem. They are alot of content providers in China that focus strictly mobile, and you can see from the above graph that few of them are occupying the top slots namely, 3g.cn, Kong.net, Lxyes and 3gpp. They exist mainly on mobile and sometimes it made me wonder whether is there a separate web? The real answer should be no, what do you think? Why should there be any difference between the sites you visit on your pc and mobile? Is it largely driven by what you can and you cant do on your pc or mobile?
Tuesday, July 24, 2007
China Unicom increased 1.537 million users during the same month, of which 1.133 million were GSM users and 404,000 were CDMA users. By the end of June, China Unicom had a total user population of 151.63 million. China Telecom saw a net increase of 210,000 users and China Netcom 77700 new users.
The difference in new user increases show that mobile services have become more popular than fixed-line services.
Monday, July 23, 2007
IPG has tapped Vladimir Edelman, the former head of the mobile marketing firm Soapbox Media and veteran of CBS, ESPN Fox and others, as Ansible''s first chief executive officer. In addition, Larry Harris, the former executive vp, director of integrated marketing for Draftfcb, has signed on as the agency''s new president.
Unfortunately, the Zippo’d Lighter / iPod is a fake. But the rising trend is that brand obsession with iPod is driving rogue research and development across the web. There are literally hundreds of fake iPod inventions almost every single one of it is Made in China. You can buy one for about US$30 in China.
Wonder how much are they retailing the Zippod?? haha. Hope you had enjoyed the clip, dont be surprise if one of those come near you with a built in iPhone too.
Sunday, July 22, 2007
Friday, July 20, 2007
- 162 million internet users, an increase of 31.7 percent year-on-year.
- ranked no 2, behind USA who has 211 million internet users.
- mobile internet users had grown to 44.3 million users.
- Netizens spend more time searching for online music, videos and games compared with Internet-based job-seeking, education, shopping, travel ticketing and bank services.
- Most users are unmarried young people under the age of 25, with a monthly income less than 1,500 yuan (US$197).
- cn domain registration has reached 6.13 million.
Here are few methods to distill Steve Jobs' speaking techniques to help anyone craft and deliver a persuasive pitch.
1. Build Tension
A good novelist doesn't lay out the entire plot and conclusion on the first page of the book. He builds up to it. Jobs begins his presentation by reviewing the "revolutionary" products Apple has introduced. According to Jobs, "every once in a while a revolutionary product comes along that changes everything…Apple has been fortunate to introduce a few things into the world." Jobs continues by describing the 1984 launch of the Macintosh as an event that "changed the entire computer industry." The same goes for the introduction of the first iPod in 2001, a product that he says "changed the entire music industry."
After laying the groundwork, Jobs builds up to the new device by teasing the audience: "Today, we are introducing three revolutionary products. The first is a wide-screen iPod with touch controls. The second is a revolutionary new mobile phone. And the third is a breakthrough Internet communications device." Jobs continues to build tension. He repeats the three devices several times then says, "Are you getting it? These are not three separate devices. This is one device…today Apple is going to reinvent the phone!" The crowd goes wild.
Jobs conducts a presentation like a symphony, with ebbs and flows, buildups and climaxes. It leaves his listeners wildly excited. The takeaway? Build up to something unexpected in your presentations.
2. Stick to One Theme Per Slide
A brilliant designer once told me that effective presentation slides only have one message per slide. One slide, one key point. When Jobs introduced the "three revolutionary products" in the description above, he didn't show one slide with three devices. When he spoke about each feature (a widescreen iPod, a mobile phone, and an Internet communicator), a slide would appear with an image of each feature.
Jobs also makes the slides highly visual. At no place in his presentation does the audience see slides with bullet points or mind-numbing data. An image is all he needs. The simplicity of the slides keeps the audience's attention on the speaker, where it should be. Images are memorable, and more important, can complement the speaker. Too much text on a slide distracts from the speaker's words. Prepare slides that are visually stimulating and focused on one key point.
3. Add Pizzazz to Your Delivery
Jobs modulates his vocal delivery to build up the excitement. When he opens his presentation by describing the revolutionary products Apple created in the past, his volume is low and he speaks slowly, almost in a reverential tone. His volume continues to build until his line, "Today Apple is going to reinvent the phone." Be an electrifying speaker by varying the speed at which you speak and by raising and lowering your voice at the appropriate times.
Jobs makes presentations look effortless because he takes nothing for granted. Jobs is known to rehearse demonstrations for hours prior to launch events. I can name many high-profile chief executives who decide to wing it. It shows. It always amazes me that many business leaders spend tens of thousands of dollars on designing presentations, but next to no time actually rehearsing. I usually get the call after the speaker bombs. Don't lose your audience. Rehearse a presentation out loud until you've nailed it.
5. Be Honest and Show Enthusiasm
If you believe that your particular product or service will change the world, then say so. Have fun with the content. During the iPhone launch, Jobs uses many adjectives to describe the new product, including "remarkable," "revolutionary," and "cool." He jokes that the touch-screen features of the phone "work like magic…and boy have we patented it."
I think speakers are so afraid of over-hyping a product that they go to the opposite extreme and make their presentations boring. If you're passionate about a product, service, or company, let your listeners know. Give yourself permission to loosen up, have fun, and express your enthusiasm!
I m sure the clip below will demostrate again how Steve Jobs's masterminded his presentation at the launch of iPhone at MacWorld conference. Enjoy the powerful presentation.
Monday, July 16, 2007
The audience who were made up of representatives from their respective countries were practically glued to their seats and paying close attention to what she has to say. She starts to make me think of how i can make this world a better place too. I m definitely not capable to change the world and make it better place for all of us, but i can surely do enough within my capacity to improve something which i havent been doing enough all this while and so can you!
Saturday, July 14, 2007
Original Transformers Cartoon Playlist
Here’s a sample for ya, it’s the very first episode. It’s the one where the Autobots and Decepticons first landed on earth.
Really bring back alot of sweet memories, I used to watch these almost every day after school. Wish I could find my Optimus Prime robot. That’d be sweet.
Friday, July 13, 2007
I don’t stick to the rule of knowing the other people deeply and personally before reaching out. Sometimes, I send invites to people who are in my field, that I know from around the news, but who aren’t personal friends or contacts. Yet. So suffice to say, I spend a lot of time on LinkedIn.
The trick of it all is that you get out of LinkedIN what you put in. If you throw up a profile that roughly covers the details, and barely populates the profile with much of interest, you’ll likely not get connections beyond former coworkers looking to hitch their debris to yours. Should you be seeking to cast a net, develop relationships, and eventually find other opportunities through LinkedIN, you’ll want to put a little more effort into the site.
Thursday, July 12, 2007
Breaking News: All Online Data Lost After Internet Crash
Dont get panic with losing your photos on flickr, your emails or your blogs at myspace. After all its only a spoof from the Onion Network. Hope you had enjoyed the clip.
Wednesday, July 11, 2007
Tuesday, July 10, 2007
1. Your blog represents you.
Your blog is speaking for you to folks who might not know anything about you. Is it saying the right thing? is it saying the same thing you would say if you met someone for the first time?
2. Your blog is serious business.
It has the power to completely sway someone’s opinion about you. It fulfills the needs of lurkers everywhere who Google you to see what kind of person you are. Show them your best. (if you’re looking for work this is extremely important)
3. You blog is an archive.
Your blog is an archive of your life that has its effects over time. What you write today will be there a year from now.
4. Your blog isn’t the only mirror of your life.
Folks are getting savvy to the places that people are building online. Your facebook account, MySpace account, LinkedIn profile, Flickr set…all of these represent you, too. Make sure not that they paint you in an unfailing light, but that they represent you accurately. The best defense is truthfulness…be sure to always be truthful about yourself and everything will fall into place.
5. Your blog is your unedited version of yourself.
Your blog is what you say when there is nobody standing over your shoulder telling you what to do. It demonstrates how you think outside the rules. It is one of the very few places where you have complete editorial control. Don’t take that for granted.
It’s OK that you don’t have a blog. But realize that you’re competing with many folks who do…and that’s only going to get harder over time. So, if you can, start one. Give it a try afterall its free and believe me, once you start, you would never be able to stop like me.
Monday, July 9, 2007
- 107,000 MPVs (multipurpose vehicles) were sold - up 12.9%
- 158,000 SUVs were sold - up 39.3%
The top carmakers were:
1. FAW Volkswagen
2. Shanghai Volkswagen
5. Guangzhou Honda
1) Not all iPod Accessories and headphones will work with the iPhone: Unless your accessory specifically claims that it works with the iPhone, you're going to have mixed results when you plug in. Some work (but prompt you to turn on Airplane mode), some don't. So far our test show good results.
As for headphones, if you've got an L-shaped plug or a fat plug, you're out of luck. Thanks to the recessed headphone jack, you're going to actually have to buy an adapter to get some of your regular headphones to work with the iPhone.
2) Married to AT&T for 2 years : You know this. Being stuck on AT&T for two years is going to be horrible. Plus, their reception and customer service leave a lot to be desired.
3) No video recording or MMS: The iPhone's 2-megapixel camera is great if there's enough light, but there's no video recording at all. None. This is odd, since the iPhone has so much video playback capabilities in its iPod "app," but don't expect to make movies with this thing. And since you can't record video, you can't send any video messages (MMS) either.
4) No Instant Messaging. (You can try Meebo though)
6) It's not a full iPod Replacement, and it has no games: With 4GB or 8GB of storage, this is essentially an iPod nano. It's definitely not an iPod Video, both in terms of storage and functionality. You can watch videos, sure, but there's no TV out, and not nearly enough room to keep all the TV shows and podcasts you keep downloading. Plus, all those 5G iPod games that you thought were going to make it onto the iPhone? Nope. No games at all.
10) There are no custom ringtones: You can't use your own ringtones (whether they're MP3s, downloaded music, or iTunes tracks) as ringtones for your phone.
Sunday, July 8, 2007
• Brazil's statue of Christ the Redeemer
• Peru's Machu Picchu
JAPAN. How To Use A (modern) Japanese Toilet. BUT BE CAREFUL !!! - video powered by Metacafe
Saturday, July 7, 2007
- More info here from Love HK Flim.com
Friday, July 6, 2007
Tuesday Apple’s stock was $122, Wednesday the markets were closed, and Thursday the stock’s up to $132. Incredible. Lets not forget that 52 weeks ago, Apple was only trading at a mere US$50. Investors certainly have a lot of faith in Apple and Steve Jobs and team at Apple deserves all the credits with the current performance of Apple and I expect the stock price of Apple will continue to skyrocket in view that iPhone has yet to widen its iPhone's U.S. distribution to electronics retailers, including Best Buy and markets outside the US.
Thursday, July 5, 2007
Nokia's N95 which was announced in September of 2006 has all the features and then some of what the iPhone will offer, BUT, Nokia has honestly covered the market on it 1st. Even though they haven't put out the marketing and advertising hoopla that Apple is known for, Nokia fans and consumers are well aware of the N95.
Based on the cost of manufacturing an iPhone (post July 2), Apple would have made a profit of between $200million and $266 million in 3 days (not including marketing costs), on sales somewhere between $350million and $420million, significantly more than earlier estimates of Apple having a $300million weekend.
Its an amazing sell out and definitely had lived up to the hypes from the day it was announced. I wonder what Steve Balmer of Microsoft would have to say about his earlier comments about the iPhone especially when he commented the iPhone for being the most expensive mobile phone in the world. Eat your heart out Steve.
Wednesday, July 4, 2007
Carlos Slim, owner of a Mexican wireless telecommunications company American Movil, has been cited as the man that’s taken Bill Gates top spot. American Movil has seen a 27% surge in stock price during the second quarter, pushing Slim’s worth to a reported $67.8 billion. As the world’s fifth largest wireless telecommunications provider, and Latin America’s most prominent wireless telecommunications provider, the company has seen solid growth and its stock has been considered to be a good bet for some time now. The fast growing wireless market in Latin America has a lot to do with American Movil’s ability to sustain such growth and a healthy stock price.
Video is a malleable tool that can be used to tackle several marketing challenges. Because of its eye-catching nature and emotive, attention-grappling abilities, it is inherently a powerful instrument for raising brand awareness and lift. Many advertisers also use video in their ads as a gateway feature for transferring their users' attention to other ad functionalities. Due to the tracking capabilities of the internet and the potential for audience interaction, many advertisers look to the clicks garnered from this video (be they clickthroughs or interactive clicks) as their standard of success.
When this is the case, utilizing a call-to-action like "click here" or "click for more info" helps guide users to act. When your goal however is to apply video for the specific purpose of activating a response, we think there are far deeper ways to entice interaction:
1. Polls In-banner video ads have the unique distinction of being able to house multiple videos. Having several video assets and messages rotate within a unit helps to avoid creative burnout and can be used to contextually target different user-interests.
Another use of multiple videos is to play them side-by-side and allow users to share their opinion on which they prefer. Advertisers can ask their customers which ad they'd rather see on TV, which video is the scarier trailer for an upcoming horror film, or which candidate they'd rather vote for.
Polling units can also return real-time results and show users how their opinions measure up against other users who are voting.
Simply by giving the audience the chance to share their opinion, an advertiser increases his chance of attracting interaction with the brand. What's more, this type of interaction requires active engagement and thought on the part of the user.
4. Video hosts
Using web-specific video to have a contest announcer point to the prizes a user can win and walk users through how they go about attaining something free is a great way to keep a user's attention and interest. Free stuff is nothing new in the ad game, but using video to find out what stuff users want more of, and speaking directly to them as they interact with the brand, can certainly help fingers click faster.
In conclusion"Click here for more info" is the battle cry of many successful ads, but sometimes, users want a little more than "info" sometimes they want to share their opinion, a challenge or quick distraction, recognition in front of the internet audience at large, a trip to Tahiti, an iPhone or a coupon for real in-store savings. Giving users the opportunity to get something more from their interaction with an ad is a recipe for interactive success and using video as a secret ingredient can make your success taste that much sweeter.
Tuesday, July 3, 2007
Monday, July 2, 2007
MoMac’s research, conducted by independent research agency Tickbox, clearly emphasises the need for mobile advertising to match specific audience requirements. Results from different demographics indicate that responsiveness to different kinds of advertising changes according to age and gender, giving brands and marketers valuable guidelines around which to design their mobile advertising campaigns.
The Mobile Advertising Attitudes Report surveyed a cross section of 1,400 UK mobile phone users during May 2007.
When it comes to mobile advertising formats, MoMac’s research shows clear differences in the preferences of men and women and the different demographic groups. When on mobile sites, text based advertising links are the most popular (56%) with a clear female bias of 60% compared to just 47% of men. Picture or banner-based advertising was the second most popular option, favoured by 29% overall and just under one in three 25-34 year olds. Interestingly, video based advertising has a strong male bias with 22% of men compared to just 12% of women stating they would be most likely to respond to a video advert. Video formats were also more popular with younger mobile users selected by 23% of 16-24s but only 12% of the over 55s.
Sunday, July 1, 2007
To see how it did, check out our video.
First, to simulate how it held up when in a pocket or purse with house and car keys, we stuffed the iPhone into a plastic bag along with several key chains. We then gave the bag a few good shakes to see if the activity would scratch the iPhone's screen. It didn't.
Then we rubbed keys against the screen with a fair amount of force, as might happen if the phone was in your jeans pocket and you leaned against a counter. When the iPhone emerged with its screen just as pristine as when it went in, we then attempted to gouge the screen with one of the keys. We were very impressed that even this deliberate attempt to scratch the screen completely failed.
Next, we conducted three drop tests, increasing the severity with each round. In all cases we conducted the test several times.
First, we released it from waist height onto a carpeted floor. Then we let it fall from chest height onto a hard linoleum floor. Lastly, we let it slip from our fingers and bounce onto a concrete sidewalk from head height--as if we had been talking on the phone.
What follows are several success stories from history where failure was a frequent companion throughout these great people’s lives. Let’s all take some inspiration from their stories.